Good Morning Nantwich, Adventures in Breakfast Radio
I bought Phill Jupitus's 'Good Morning Nantwich' today, ostensibly to read during the quiet moments of the Electric Picnic, but since I've just finished it we can assume that said plan is now moot and another trip to the bookshop is in order...
What with the grinning cartoonish cover, the boy's own adventure title and Phill Jupitus' down to earth cheery wit you'd be forgiven for thinking that 'Good Morning Nantwich' is an avuncular, gossipy tale written by a cheeky, cheerful chappy. Think again - clowns are always crying on the inside. 'Good Morning Nantwich' chronicles Mr Jupitus' experiences during his stint at the 6 Music breakfast show, but it is more than that - 'Nantwich' is a manifesto of what music radio should aspire to be.
Phill Jupitus' breakfast show launched 6 Music back in 2002. I didn't listen. Not many people did, but as an avid listener of the recent 'The Perfect 10' podcasts with Jupitus and long time collaborator (and 6 Music producer) Phil Wilding I can only say I missed out. I missed out on on eclectic music, missed out on some decent banter at breakfast (not to mention a presenter who wasn't going to fake being a morning person), and missed out on Wilding's strangely sexy Welsh accent... The music's what's important though, and that was certainly what the breakfast team thought.
Throughout this account, Mr Jupitus' chafes about the various managerial constraints that limit a deejay's freedom, particularly the playlist - why bother to employ someone interested in music if you don't want to hear any of their collection? His criticisms are far from malicious, but neither are they benign. Typically he concedes that first thing in the morning listeners probably didn't want their boat rocked, but come on; if you want to hear Coldplay then why not fuck off and listen to Radio 1, 2 or worse any god awful commercial station where tosh, blather and inanity all go hand in hand. 6 Music was supposed to be Peel's legacy so it should damn well be living up to the name, not trading on it.
Despite a slightly scarring experience at the station Mr Jupitus' has always been vociferous in support of 6 Music and the BBC's mandate alike. He's given various interviews about how 6 Music has once again found its feet and was one of the key spokespeople who campaigned against its closure. His commitment is unquestionably undiminished, but one can't help hear a heartfelt sigh echoing through 'Nantwich' of how much more 6 Music could still achieve were it not crippled by corporation bureaucracy. Not because Jupitus wants to be back on the air, but because he's part of its core disenfranchised demographic - the music snob, and without aspirational radio stations, (like 6 Music at its best) all music snobs have are their own mp3s to listen to and their own vinyl collections to reorganise. Okay, that's hyperbole - there are blogs too, but when did radio become so circumscribed?
With no small amount of charm Phill Jupitus has written a behind the scenes story of the foundation of a music station, a template for forward thinking broadcasting, and conveyed a touching and touchy autobiography that's reminiscent of former Auteur's frontman Luke Hain's 'Bad Vibes - Britpop and My Part In Its Downfall'. 'Nantwich' is nothing short of one a giant 'harumph' ( harumph -the bitter sigh that fed up dogs occasionally make) of deprecation, despair and independence albeit tempered with wit and the virtues of hindsight. Or as Phill put it in a recent Guardian interview it's "a love letter to radio, but also an apology for not being better at it".
I'd expected a lighthearted holiday read, instead 'Nantwich' is a passionate plea for intelligent radio and a call for deejays to receive faith from their bosses, not to mention freedom from focus groups and RAJAR pressures. Above all it's a reverberating statement of "damn you all, I really tried". Not a bad read all in all.
Top marks to Phill. He always has lovely suits too.
